A-brands, competitive prices
soft drinks
In the past year alone, no less than 1.2 billion liters of soft drinks were consumed (source: Dutch Association of Soft Drinks, Waters and Juices – FWS). And that figure only includes A-brand soft drinks, fruit drinks, iced tea, syrups and sports drinks.
It comes as no surprise that when non-A brands are included, total consumption is even higher. Far more soft drinks are consumed than A-brand bottled water, which totals around 450 million liters
Frisdrank.com is the soft drink wholesaler in Europe where you can source products quickly, easily and at competitive prices. It’s no coincidence that more and more purchasing organizations rely on the expertise of Frisdrank.com.
MOST POPULAR SOFT DRINK
Almost everyone drinks soft drinks from time to time. This includes both carbonated lemonades and energy drinks.
The most popular drink is without a doubt cola. Both Coca-Cola and Pepsi-Cola are extremely popular. Surprisingly, iced tea comes in second place. Especially in summer, iced tea such as Lipton Ice Tea and Fuze Tea is highly appreciated, both carbonated and still.
This is followed by orange soda (Fanta and Orangina), lemon soda (7UP and Sprite), and cassis. Energy drinks such as Red Bull, Monster Energy and Slammers Energy are also rapidly gaining popularity.
In virtually every supermarket, restaurant or bar, you’ll find one or more energy drinks on offer. It won’t surprise you that many of these drinks are sourced via Frisdrank.com.
SOFT DRINK PRICING
Soft drink prices are frequently discounted. Mainly because almost everyone drinks them, and a large group of consumers does so daily. Thanks to this mass consumption, even a small discount can be very attractive.
Price promotions are often used to draw consumers to a specific location. Buying soft drinks with a discount of just 10 cents can already make a big difference. That’s why you want to purchase as cheaply as possible while keeping your margins healthy.
Through Frisdrank.com, you can keep your prices low and create room for attractive promotions. After all, everyone loves a good soft drink deal.
WITH LESS SUGAR
Over the past thirty years, the sale of light drinks has grown enormously. Almost every soft drink manufacturer offers a light alternative, and these products are sold in large volumes. You can clearly see that the market share of regular soft drinks is declining year after year.
That said, the majority of soft drinks sold are still regular versions, meaning with sugar. At the same time, zero is clearly on the rise. There’s a noticeable shift from light to zero products. Light soft drinks still hold a market share of around 30%, while approximately 15% of all soft drinks sold are zero products.
This growth is driven by the wider range of zero options available and, of course, by the improved taste experience. This market share is expected to keep increasing in the coming years, and Frisdrank.com is fully aligned with this trend.
HEALTHIER SOFT DRINKS
For younger generations, such as millennials, health is an even more important theme. It’s no coincidence that they choose light or zero drinks more often than older consumers. Healthier soft drinks are a very conscious choice for millennials. Fortunately, the industry is responding with a broader range of healthier soft drink options.
As part of the so-called Prevention Agreement, manufacturers are committed to reducing the number of calories in soft drinks by as much as 25%. This means healthier soft drinks are not only a conscious choice for consumers, but also a clear focus of the industry itself. And Frisdrank.com naturally takes this into account as well.
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