The 12 Best-Known FrieslandCampina Brands

The 12 Best-Known FrieslandCampina Brands You Should Know in 2026

FrieslandCampina brands such as Chocomel and Fristi are familiar to almost everyone. But for hospitality and retail, they are above all brands that offer attractive margins and guaranteed turnover. In 2024, FrieslandCampina processed around 10 billion kilograms of milk and employs nearly 20,000 people. That says something about the scale and reliability of this dairy group.

For business buyers, this means direct access to a broad range of proven brands. Brands that align with your target audience and with which you can create value for your customer. This makes purchasing dairy considerably more interesting for you, but above all for your customers too.

In this article you will find the 12 most relevant FrieslandCampina brands for your business in 2026, including practical applications and commercial benefits.

CHOCOMEL – THE ICONIC CHOCOLATE MILK

WHAT MAKES CHOCOMEL UNIQUE?

Chocomel has existed since 1932 and over all those years has proven one thing: consumers keep coming back for that distinctive creamy chocolate flavour. At the time, the name had to be bought off for 50 guilders, a hefty sum for that era. FrieslandFoods acquired the brand from Nutricia in 2001, after which it became part of FrieslandCampina in 2008. That long history is reflected in its recognisability across all age groups.

The silky-smooth texture and the authentic recipe make Chocomel the benchmark in chocolate milk. For business partners, this means reliable availability and professional support in presenting the product in hospitality and retail.

WHY CHOCOMEL REMAINS POPULAR IN 2026

Experience in hospitality is becoming ever more important, and that is precisely what Chocomel responds to. FrieslandCampina developed 'Chocomel for Professionals' specifically for hospitality operators who want to create unique guest moments. Bryan Hilders, Key Account Manager Hospitality, sums it up aptly: Chocomel offers a different moment from coffee or tea. A moment of enjoyment and indulgence.

Hospitality operators who place chocolate as a separate category on the menu see this reflected directly in their turnover. And what about the Chocomel Specials, such as the new Pistachio variant? Extra earning opportunities, supported by high-quality POS materials, stylish mugs and glassware for a professional presentation.

APPLICATIONS FOR HOSPITALITY AND RETAIL

The Chocomel Hot Machine makes things practically straightforward for hospitality businesses. Within 15 seconds, a warm Chocomel of consistent quality is ready to serve. One pouch yields up to 90 servings, which minimises waste and optimises the margin. This keeps costs low and quality high.

De Waldhoorn in Otterlo serves between 500 and 1,000 guests daily with Chocomel Specials such as Oreo, stroopwafel or marshmallow toppings. Grand Café 't Gelagh in Gorinchem reports that guests immediately develop a craving the moment they see the Specials on the menu, with a direct impact on turnover.

For retail, various packaging formats provide flexibility. Wholesalers supply pouches for professional use, while standard formats ensure consistent turnover on the shop shelves.

VARIANTS AND PACKAGING

Chocomel serves different target audiences with a broad range:

• Chocomel Original: the classic full flavour
• No Added Sugar: the same creaminess without added sugars
• Semi-skimmed: lighter but full of flavour
• Protein: 8.4 grams of protein per 100ml, without added sugars
• Plant-based: vegan variant with a plant-based base
• Lactose-free: for lactose-intolerant consumers

Packaging options range from 200ml cartons to 1.5 litre packs. Retail and hospitality can choose from cans (250ml), PET bottles (300ml), crates of bottles (200ml) and professional pouches of 3.9kg. This allows you to make the right choice for every channel and every application.

FRISTI – THE FAVOURITE YOGHURT DRINK

WHAT MAKES FRISTI SPECIAL?

Fristi started in 1955 with an approach that immediately set the brand apart from other dairy drinks. Nutricia introduced the pink drink as a "fresh drink" and deliberately opted for exclusive availability in hospitality, under the slogan "Stay fresh, order Fristi, ice-cold". In this way the brand created brand value before it even appeared in supermarkets. The free distribution during the Nijmegen Four Days Marches subsequently generated instant recognition among a broad audience.

In 1987 Fristi took a further step with the first shelf-stable drinking yoghurt. In this way the commercial possibilities for retail and hospitality expanded considerably. The characteristic pink colour and the fruity flavour of strawberries, raspberries and cherries make the product instantly recognisable to every consumer. Moreover, Fristi contains calcium, which offers an additional selling point to health-conscious consumers.

WHY FRISTI REMAINS SUCCESSFUL IN 2026

The shift towards conscious consumption plays into Fristi's hands. The variant without added sugars responds directly to this demand, with 30% less sugar than comparable drinks. This makes the product appealing to parents and young people alike. Nostalgia and modern health preferences go hand in hand here.

And what about the sustainability steps Fristi is taking? Fristi bottles are made from 100% recycled material, excluding cap and sleeve. In addition, cardboard multi-packs have replaced the plastic outer packaging for cans. As a retailer, this allows you to communicate concrete sustainable purchasing to your customers, without having to make any extra effort yourself.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Fristi's versatility makes the brand suitable for various sales channels. The 300ml format is perfect for on-the-go consumption, while litre packs are an excellent fit for families. Cafés and snack bars easily position Fristi as a healthy choice alongside soft drinks, with calcium as an extra argument towards the guest.

For retail, the different formats allow flexible shelf layouts. Six-packs of 200ml encourage impulse purchases, while larger packs simplify stock management. By offering the classic and sugar-free variant together, you broaden the target audience and retain an attractive turnover per shelf metre.

VARIANTS AND PACKAGING

The range comprises two main variants. The classic Fristi Red Fruits contains 0% fat and is made from Dutch meadow milk. The variant without added sugars uses sweeteners such as acesulfame-K, saccharin and sucralose, but retains exactly the same fruity flavour.

Packaging options vary from handy 200ml cartons to 1 litre formats. Retailers can choose from 250ml cans, 300ml PET bottles and multipacks. This allows you to put together an optimal range for small shops as well as wholesalers.

FRIESCHE VLAG – THE CLASSIC MILK BRAND

WHAT MAKES FRIESCHE VLAG TIMELESS?

Friesche Vlag has existed since 1919, making it the oldest dairy brand in the Netherlands. That is not just a number. It signifies decades of consistent quality and a trusted name that evokes recognition among consumers of all generations. The brand grew into the market leader in coffee creamers, which confirms its strong position in the professional market.

Where Chocomel and Fristi are standalone drinks, Friesche Vlag enriches the coffee moment. This specialisation creates a unique value proposition for hospitality and offices where coffee takes centre stage. In this way Friesche Vlag serves a daily recurring need, with reliable quality as its foundation.

WHY FRIESCHE VLAG REMAINS RELEVANT IN 2026

FrieslandCampina made the switch from glass to recycled PET bottles. The new bottles are made from 100% recycled material and have a significantly lower carbon footprint than single-use glass. Moreover, they are unbreakable, easy to open and pour better. These are practical advantages that directly reduce operational costs for hospitality businesses.

In addition, in 2026 FrieslandCampina introduced thirty local editions, which strengthens the connection with regional markets. The Thús yn Fryslân foundation supports this mission and offers space to businesses that value culture and quality.

APPLICATIONS FOR HOSPITALITY AND RETAIL

The special out-of-home range offers various solutions for hospitality. Professional packs such as the Completa coffee creamer in 1kg format reduce purchasing frequency and optimise your stock reliability. The long shelf life of several months outside the fridge reduces waste and considerably simplifies storage.

Offices benefit from dispenser solutions and cups of 200x8.4ml. This encourages self-service and saves you directly on staff costs. And what about the Barista Oat variant? Developed in collaboration with baristas for optimal foam quality, this product opens up new markets for plant-based alternatives. This allows you to serve the growing group of consumers with plant-based preferences too.

VARIANTS AND PACKAGING

The range serves different needs:

• Completa coffee creamer: available in 1kg, 370g, 200g and portions of 20x2.5g
• Goudband full-fat coffee milk: 300ml and 500ml formats
• Halvamel semi-skimmed coffee milk: 300ml and 140ml
• Balance skimmed coffee milk: 140ml for calorie-conscious consumers
• Barista Oat: plant-based frothing milk without added sugar

Professional bulk packs of 12x1L offer retailers and wholesalers economies of scale when purchasing. This gives you an attractive margin and the room to buy flexibly based on your actual needs.

OPTIMEL – THE HEALTHY CHOICE

WHAT MAKES OPTIMEL DISTINCTIVE?

Optimel reaches more than 40% of Dutch households. That is no coincidence. The proposition is clear: 0% fat and no added sugars in all products. For retailers, this means a clear selling point that almost sells itself to health-conscious consumers.

In 2018, FrieslandCampina improved the entire range with simpler recipes and fewer ingredients. The result? Consumers rated the new flavour as tastier than before. The drinking yoghurt now contains more mild low-fat yoghurt, no colourings and exclusively fruit juices from the fruit it is named after. In this way Optimel combines health with a flavour that keeps surprising your customers.

The 'On the way to PlanetProof' certification from Stichting Milieukeur further strengthens its commercial position. This certification sets extra requirements on animal welfare, nature and climate, which aligns directly with the growing demand for sustainable products in retail.

WHY OPTIMEL IS GROWING IN POPULARITY IN 2026

75% of Dutch people consume too little fibre. Optimel Fibre responds directly to this with over 7 grams of fibre per portion, which aligns with the daily recommendation of the Netherlands Nutrition Centre. The products are tasty, accessible and affordable. In this way Optimel reaches a broad audience that wants to eat consciously without compromising on flavour.

In addition, the Protein line is growing steadily. The protein segment will not stand still over the coming five years. Optimel makes high-protein dairy accessible to a broad audience, including seniors. The products score highly on flavour and are easy to drink, despite 0% fat and no added sugars. And this leaves you with an appealing target audience that you did not previously have in the dairy aisle.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Hospitality operators deliberately place Optimel in the regular dairy aisle to make high-protein products accessible to a broader audience. Segment promotions, leaflet placements, sampling and online second placement effectively boost sales.

The Fibre line is being rolled out in phases at national retailers. Shop-floor activations and POS material support the introduction, so that you can directly benefit from the accompanying 360 campaign across television, radio, online and retail media.

VARIANTS AND PACKAGING

The range comprises Drinking Yoghurt, Quark, Yoghurt, Greek Style, Custard, Protein, Protein Extra and Fibre. The Fibre drinking yoghurt is available in litre packs in the Raspberry Blueberry and Mango Pineapple flavours. The yoghurt comes in 450 gram packs as Strawberry Blueberry and Mango Kiwi Banana. Protein Extra introduces handy 330ml PET bottles in Mango Orange and Raspberry Strawberry. In this way you can turn to Optimel for all health-focused variants.

VALESS – THE MEAT-SUBSTITUTE INNOVATION

WHAT MAKES VALESS SPECIAL?

Valess came about in 1998 in a very unusual way. Nutritionist Adriaan Cornelis Kweldam, former sous-chef of the Amstel Hotel, discovered that dairy curd combined with algae creates a fibrous structure comparable to meat. This unique base of low-fat meadow milk sets Valess apart from plant-based alternatives and offers hospitality a product with a recognisable dairy flavour.

The 70% brand awareness among Dutch consumers speaks for itself. When you put Valess on the menu, your guest already knows what to expect. In addition, the products contain high concentrations of protein and calcium, enriched with iron. This gives you an immediate extra selling point towards health-conscious guests.

And what about the recognition the brand receives? The Gouda Schnitzel won the award for Best Product of the Year 2023-2024 in the vegetarian schnitzels category, while the Crunchy and TexMex Tenders achieved the same recognition among vegetarian snacks.

WHY VALESS IS GAINING POPULARITY IN 2026

FrieslandCampina aims to increase the turnover of Valess fivefold within four years. This translates into concrete actions from which you, as a business partner, directly benefit. Consider the Meat Substitute Week with large-scale television campaigns and shop-floor activations. The collaboration with McDonald's for vegetarian McNuggets in the Netherlands and Belgium increases brand awareness beyond traditional sales channels, which only makes selling easier for you.

The pop-up kitchen in Amsterdam trialled home delivery via Uber Eats in March-April 2023. The menu of six dishes, such as 'The Dutch Master' with mashed potato and Gouda Schnitzel, shows how versatile Valess is for hospitality applications. More and more Dutch people order evening meals instead of cooking themselves. Valess responds to this directly.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Hospitality operators place Valess alongside meat products in the range. In this way you naturally tempt flexitarians towards a vegetarian choice. The products are prepared within minutes, which considerably simplifies kitchen logistics. Snack bars benefit from Crispy Sticks, Crunchy Tenders and Crispy Bites as impulse purchases, while restaurants use the schnitzels as a full main course.

Retailers find Valess at all major Dutch supermarkets, including Albert Heijn, Jumbo, PLUS and online via Picnic and Flink. The purple brand colour forms a recognisable 'purple wall' on shelves, which acts directly as a signpost for the vegetarian category. You will notice this immediately when your customers walk through the aisle.

VARIANTS AND PACKAGING

The range is broad enough to serve every hospitality application. From Gouda Schnitzel and basic schnitzel to tomato-mozzarella schnitzel, smoked sausage, wings, nuggets, Crispy Sticks, Crunchy Tenders and Crispy Bites. All products are made from low-fat meadow milk from cows that graze at least 120 days a year, six hours a day. In this way you can turn to Valess for all flavours, shapes and applications.

MONA – THE DESSERT BRAND PAR EXCELLENCE

WHAT MAKES MONA BELOVED?

The first Mona factory opened in 1970 on the Overtoom in Amsterdam and immediately introduced the very first ready-made dessert in the Netherlands. Before that time, the Netherlands spoke only of "nagerechten" or "desserts". That changed in 1973, when Mona, through the advertising campaign "Doe eens een Mona Toetje na", invented the word "toetje". In this way a brand created not just a product, but an entirely new moment in Dutch food culture.

The figures are impressive. The Dutch consume around 91 million Mona products annually, which amounts to 249,315 units per day. The brand ranks third in the top ten of largest dairy brands and is among the fifteen best-selling brands in Dutch supermarkets. This makes the Netherlands the largest group of dairy-dessert eaters in the world. For retailers, this means: a brand with proven turnover potential on the shelf.

WHY MONA REMAINS SUCCESSFUL IN 2026

Since October 1993, Mona has introduced a new Dessert of the Month every month. The first was an apricot pudding with red plum sauce. By now there have been more than 175 different variants. As of May 2026, the Summer Evening dessert with raspberries and white chocolate is scheduled. And what about the combination with timeless classics such as the semolina pudding with red sauce, still the best-selling product of the brand?

This continuous innovation keeps the range dynamic. When you can surprise your customers with a new dessert every month, you can be sure they will keep coming back.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Mona developed an online platform with which local retailers can create personalised sleeves for desserts. Brand managers and supermarket operators enter data directly, including the shop name, location and format logo. With one click, production starts: printing, punching and dispatching. In this way you create extra marketing opportunities for local campaigns at store openings, while Mona's brand identity is fully preserved.

VARIANTS AND PACKAGING

The range comprises semolina pudding with sauce (450ml), vanilla pudding with strawberry sauce, raspberry pudding with forest-fruit sauce, Dame Blanche pudding with chocolate sauce and light Chipolata pudding. All Mona products are produced within the EU. In this way you can offer your customers a familiar and high-quality dessert with complete peace of mind.

VIFIT – THE SPORTY YOGHURT DRINK

WHAT MAKES VIFIT APPEALING?

FrieslandCampina launched Vifit in 1993 with a clear focus: active consumers who make conscious choices. The brand distinguishes itself not only through its contents, but also through its packaging. Vifit uses 100% recyclable material with FSC-certified cardboard and plastic made from biomass instead of fossil raw materials. In this way the packaging reduces environmental impact by 20% compared to earlier variants. This gives retailers a concrete argument towards conscious consumers.

The yoghurt contains L. rhamnosus Gorbach & Goldin cultures and vitamins B2, B6, B11, B12 and D that support the immune system. Vifit is also low in fat and naturally a source of calcium and protein. In this way the product positions itself as a functional drink that genuinely adds something for your customer.

WHY VIFIT IS GROWING IN 2026

The sports drinks market is growing by 6.5% per year. Those are direct opportunities for your range. Vifit responds to this with Goedemorgen!, a drinkable breakfast with fruit, Dutch meadow milk, grains and fibre. The product serves quick breakfasters aged 16 to 50 who are on their way to work or school. Convenience and health in one bottle, without concessions on nutritional value.

And what about Vifit Sport? Launched in May 2017, this line offers high-protein drinks, shakes and bars in vanilla, cranberry and chocolate-mocha flavours. An excellent choice for active athletes who need extra protein after training. Selling soft drinks thus becomes considerably more interesting, but the same applies to sports nutrition.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Gyms, petrol stations and canteens benefit from the protein variants as a healthy alternative for impulse purchases. The 400ml PET packs of Goedemorgen! and 500ml formats for drinking yoghurt are a perfect fit for on-the-go consumption. The various flavours in forest fruits, peach, red fruits and strawberry give you the room to expand shelf space and encourage repeat purchases. In this way you extract more value from every linear metre.

VARIANTS AND PACKAGING

Goedemorgen! is available in four flavours: Strawberry-Orange, Raspberry-Blueberry, Peach-Apricot and Strawberry-Kiwi-Banana, all in 400ml PET. The regular drinking yoghurt comes in Forest Fruits, Peach, Red Fruits and Strawberry flavours in practical 500ml formats. In this way you can offer the right choice for every customer and every moment.

MILNER – THE CHEESE SPECIALIST

WHAT MAKES MILNER QUALITY CHEESE?

Milner is Gouda cheese made from semi-skimmed milk. That sounds simple, but it is precisely this choice that makes the difference. The fat content is considerably lower than standard 48+ cheese, while the rich, full flavour with a firm bite is retained. In this way Milner offers your customer a conscious choice without compromising on flavour experience.

FrieslandCampina positions Milner as one of the most sustainably produced Dutch cheeses. The 'On the way to PlanetProof' certification from Stichting Milieukeur sets requirements above statutory levels on animal welfare, climate and nature. For retailers, this means a concrete selling point towards conscious consumers. Moreover, in 2014 Milner won the title 'tastiest cheese in the Netherlands' during the National Cheese Test, in which a panel of food bloggers blindly assessed seven mature cheeses on flavour, structure, saltiness and bite. You can genuinely build on this quality.

WHY MILNER REMAINS POPULAR IN 2026

FrieslandCampina is introducing an improved 35+ recipe with a creamier and softer texture. This adjustment intensifies the flavour, without losing the 'low-fat cheese' classification. That is precisely the kind of innovation that makes selling soft drinks more interesting – and it works the same way with cheese. The new products are appearing on shelves in phases with updated packaging.

Milner is naturally rich in protein, which aligns directly with the growing demand for protein-rich food. And what about the international reach? The brand serves markets in the Netherlands, Belgium, Spain and Greece. In this way you can turn to Milner for a broad and proven cheese range.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Microbial rennet makes Milner suitable for vegetarians. That directly broadens the range for hospitality and retail, without extra effort. The 30+ variant contains 40% less fat than 48+ Gouda cheese, which gives you a clear argument towards calorie-conscious customers.

Freshly cut slices of 150 grams optimise stock reliability and reduce waste. Vacuum packaging guarantees 7 to 8 weeks of freshness. When you can offer your customers a strong-quality and conscious cheese offering, you can be sure they will keep coming back.

VARIANTS AND PACKAGING

The range comprises young, mature, extra mature and old. The 35+ recipe is gradually replacing older formulas, while 30+ variants also remain available for calorie-conscious customers. Slices are freshly cut and vacuum-packed in portions of 150 grams. In this way you can turn to Milner for all maturities and fat contents.

DUTCH LADY – THE INTERNATIONAL DAIRY BRAND

WHAT MAKES DUTCH LADY SPECIAL?

Dutch Lady is proof that Dutch dairy expertise holds its value far beyond the Benelux. Since 1963 the brand has served Asian families with dairy products. FrieslandCampina owns 51% of Dutch Lady Milk Industries (DLMI), a listed company with a value of €443 million and 600 employees. And what makes this brand so distinctive compared to the other FrieslandCampina brands? The factory in Malaysia produces exclusively halal-certified dairy products, which provides direct access to Islamic markets across Asia.

In this way 150 years of Dutch dairy expertise combines with in-depth local market knowledge. DLMI produces fresh milk, UHT milk, milk powder, yoghurts and milk drinks under the Dutch Lady brand. A strong foundation for international growth.

WHY DUTCH LADY IS GROWING IN 2026

The figures speak for themselves. Turnover rose by 3.8% to €327 million, while profit increased by 7% to €22.5 million. This growth reflects the ongoing demand for nutritious dairy products in both retail and foodservice. Moreover, a clinical study on Malaysian children showed visible growth in just 12 weeks. This strengthens the brand's scientific foundation and gives business buyers a concrete selling point.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Dutch Lady 100% Fresh Milk was developed exclusively for the foodservice industry. The creamy mouthfeel and optimal natural sweetness ensure a balanced flavour in coffee applications. You will notice this immediately when you use the product in your concept.

It is practical too. One-litre packs have an 8-month shelf life at ambient temperature, which benefits stock reliability. After opening, the product keeps for 3 days in the fridge. In this way you reduce waste and keep costs under control.

In addition, the specialised children's formulas with 5X DHA plus vitamins C, D and iron serve families with young children. In this way you are also well positioned for a target audience that values nutrition and health.

VARIANTS AND PACKAGING

The range comprises formulated milk powder for different growth stages, ready-to-drink beverages and Dutch Lady Professional milk for professionals. Friso Gold supports easy digestion and is thus a strong addition for family-oriented retail. Per 100ml, the product provides 62 kcal of energy, 3.3g of protein, 4.7g of carbohydrates and 3.3g of fat. In this way you can turn to this brand for all needs.

DEBIC – THE PROFESSIONAL CREAM BRAND

WHAT MAKES DEBIC THE CHOICE FOR PROFESSIONALS?

Debic has been in professional kitchens for 100 years. That says enough about the reliability of this brand for bakers, pastry chefs and chefs. The cream range is developed for and by chefs, which is directly noticeable in the products' performance.

Prima Blanca Max combines firmness with airiness and is therefore perfect for decorating cakes, patisserie and ice cream. At the same time it forms an excellent base for mousses, bavarois and fillings. Technical butter varieties such as Cake Gold, Croissant and Brioche guarantee consistent quality and predictable results in every preparation. And what about Cream Plus Mascarpone with 40% fat? Fresh, rich and full of flavour, especially for pastry chefs seeking innovation.

WHY DEBIC REMAINS ESSENTIAL IN 2026

Cream 35% and 40% have proven themselves for years through enormous versatility and a guaranteed genuine cream flavour. You will notice this immediately when you work with them. Moreover, Debic is continuously working towards a fully sustainable dairy chain, which further strengthens its commercial position with conscious buyers. At Horecava 2026, chefs will provide live demonstrations at stand 12.502 in RAI Amsterdam. In this way you can experience for yourself what Debic can mean for your kitchen.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Debic Culinaire Original reduces quickly, does not curdle and shows no fat separation. The product remains stable during regeneration, freezing and vacuum preparations. In this way you always have the result in hand, regardless of the preparation. The whipped cream in a 700ml aerosol can consistently delivers the perfect swirl of cream for both hot and cold preparations. Sligro offers the full Debic range for professional kitchens where flavour, structure and presentation must always be right.

VARIANTS AND PACKAGING

The range serves varied professional needs. From Prima Blanca Max whipping cream in 10L and Whipping Cream BIB 10L to cooking cream in 1L and 2L formats. Butter is available in 10kg packs, while dessert bases such as tiramisu and crème brûlée offer the pastry chef extra convenience. In this way you have the right product to hand for every application in the professional kitchen.

CAMPINA – THE TRUSTED DAIRY BRAND

WHAT MAKES CAMPINA RELIABLE?

Campina has been on the shelves since 1947. That is decades of consistent quality that business partners can expect. Dutch consumers once again voted Campina the most sustainable dairy brand. That says something about the position this brand holds with the conscious consumer.

The On the Way to PlanetProof certification sets Campina apart within the FrieslandCampina portfolio. This certification sets requirements above statutory levels on animal welfare, nature and climate. And as the number 1 certification in dairy and cheese, it offers retailers concrete selling points for conscious consumers. You can genuinely build on Campina when it comes to sustainable purchasing.

WHY CAMPINA REMAINS RELEVANT IN 2026

The Organic line has recently eliminated the plastic screw cap from litre packs, saving millions of plastic caps. The new pouring opening reduces CO2 emissions by at least 37% compared to earlier packaging. FrieslandCampina offsets the remaining emissions, resulting in climate-neutral packaging. In this way they support retailers in communicating sustainable purchasing to their customers.

And what about product development? The range is growing steadily with new variants such as Apple Cinnamon Custard, Langlekker Extra Protein and High Protein Greek Style Yoghurt. In this way the range remains dynamic and fits the growing demand for protein-rich and conscious dairy products.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Purchasing from Campina also means you are assured of professional support. FrieslandCampina Professional supports hospitality businesses with specialised solutions for bakeries, restaurants and cafés. You will notice this immediately when you work with them.

In addition, member dairy farmers received over 230 million euros for sustainability efforts in 2025. In this way the reliability of the supply chain is firmly anchored, from farm to shelf.

VARIANTS AND PACKAGING

The range is broad and serves varied needs. You can turn to Campina for Organic, Butter, Extra Protein, Greek, Cooking Cream, Quark, Langlekker Milk, Whipping Cream, Custard and Yoghurt. Formats range from 250ml to 1L, giving small hospitality outlets and wholesalers alike the flexibility to purchase optimally.

YAZOO – THE MILKSHAKE SENSATION

WHAT MAKES YAZOO POPULAR?

Yazoo has been known since 1987 as the first flavoured milk on the British market. That is no small achievement. With Yazoo, FrieslandCampina achieved brand awareness of 97% in the United Kingdom. More than eighty million bottles cross the counter each year. That says everything about the reliable turnover this brand offers.

The product contains calcium, protein and vitamins B, B2 and B12, while remaining low in fat. No artificial sweeteners, colourings or preservatives. In this way, as a retailer or hospitality operator, you have a strong selling point in hand towards health-conscious consumers.

WHY YAZOO IS GROWING IN 2026

The new bottles are made from 100% recycled PET material, excluding cap and sleeve. A perforated sleeve with an easy pull-tab replaces the earlier packaging, and attached caps reduce litter and simplify recycling. FrieslandCampina aims for 95% recyclable packaging by 2025 and full climate neutrality in 2050. When you want to serve conscious consumers, Yazoo gives you concrete arguments for it.

APPLICATIONS FOR HOSPITALITY AND RETAIL

Yazoo keeps in the cupboard until the moment of opening. Once opened, the product keeps for three days in the fridge. In this way you reduce stock risks and need not worry about waste. For retailers and hospitality businesses, this means easy storage and flexible purchasing.

VARIANTS AND PACKAGING

The range comprises banana, chocolate, strawberry and vanilla. And what about YAZOO KiDs and YAZOO Thick N' Creamy for those seeking something extra? Formats range from 200ml and 400ml to one litre. In this way you can make the right choice for every target audience and every sales moment.

OVERVIEW: THE 12 FRIESLANDCAMPINA BRANDS AT A GLANCE

This lets you see at a glance what each brand has to offer. Each brand serves a specific target audience and suits a different moment. That makes FrieslandCampina's range broadly deployable for both hospitality and retail.

Brand Category Founding Year Key Feature Target Audience Sustainability Key Variants Packaging Formats

Chocomel	Chocolate milk	1932	Creamy chocolate flavour, silky-smooth texture	All age groups, hospitality	Not stated	Original, No Added Sugar, Semi-skimmed, Protein (8.4g/100ml), Plant-based, Lactose-free	200ml cartons, 250ml cans, 300ml PET bottles, 1.5L packs, 3.9kg pouches
Fristi	Yoghurt drink	1955	Pink colour, fruity flavour (strawberry, raspberry, cherry), first shelf-stable drinking yoghurt (1987)	Families, children	100% recycled material (excl. cap/sleeve), cardboard multi-packs	Red Fruits (0% fat), No Added Sugar (30% less sugar)	200ml cartons, 250ml cans, 300ml PET bottles, 1L formats, six-packs
Friesche Vlag	Coffee creamers	1919	Market leader in coffee creamers, oldest dairy brand in the Netherlands	Hospitality, offices	100% recycled PET bottles, lower carbon footprint	Completa coffee creamer, Goudband full-fat milk, Halvamel semi-skimmed milk, Balance skimmed milk, Barista Oat	140ml, 200ml, 300ml, 370g, 500ml, 1kg, 12x1L, portions 20x2.5g
Optimel	Healthy yoghurt	Not stated	0% fat, no added sugars, 40% of Dutch households	Health-conscious consumers, seniors	On the Way to PlanetProof certification	Drinking Yoghurt, Quark, Yoghurt, Greek Style, Custard, Protein, Protein Extra, Fibre (7g/portion)	330ml PET bottles, 450g yoghurt, 1L drinking yoghurt
Valess	Meat substitutes	1998	Base of low-fat meadow milk and algae, 70% brand awareness	Vegetarians, flexitarians	Meadow milk from cows (min. 120 days grazing)	Gouda Schnitzel, basic schnitzel, tomato-mozzarella, smoked sausage, wings, nuggets, Crispy Sticks, Crunchy Tenders, Crispy Bites	Not stated
Mona	Desserts	1970	First ready-made dessert in the Netherlands, inventor of the word "toetje" (1973), 91 million units/year	All age groups	Not stated	Semolina pudding with red sauce, vanilla pudding, raspberry pudding, Dame Blanche, Chipolata pudding, Dessert of the Month	450ml family packs
Vifit	Sporty yoghurt drink	1993	L. rhamnosus cultures, vitamins B2/B6/B11/B12/D, low in fat	Active consumers 16-50, athletes	100% recyclable, FSC cardboard, biomass plastic (20% lower environmental impact)	Drinking yoghurt (forest fruits, peach, red fruits, strawberry), Goedemorgen! drinkable breakfast, Vifit Sport high-protein	400ml PET (Goedemorgen!), 500ml drinking yoghurt
Milner	Cheese	Not stated	Gouda cheese from semi-skimmed milk, 'tastiest cheese in the Netherlands' 2014	Vegetarians, calorie-conscious consumers	On the Way to PlanetProof certification	Young, mature, extra mature, old, 30+, 35+ (40% less fat than 48+)	150g freshly cut slices, vacuum-packed (7-8 weeks shelf life)
Dutch Lady	International dairy	1963	Halal-certified, 150 years of Dutch expertise, 51% ownership of DLMI	Asian families, children	Not stated	Fresh milk, UHT milk, milk powder, yoghurts, milk drinks, Friso Gold, children's formulas with 5X DHA	1L packs (8 months shelf life unopened)
Debic	Professional cream	Not stated	100 years in professional kitchens, developed for and by chefs	Bakers, pastry chefs, chefs	Working towards a fully sustainable dairy chain	Prima Blanca Max, Cream 35%/40%, Culinaire Original, Cream Plus Mascarpone (40% fat), technical butter (Cake Gold, Croissant, Brioche)	700ml aerosol can, 1L, 2L, 10L BIB, 10kg butter
Campina	Basic dairy	1947	Most sustainable dairy brand in the Netherlands, On the Way to PlanetProof number 1	Conscious consumers	Climate-neutral packaging, 37% less CO2, no plastic screw cap on organic line, 230 million euros sustainability 2025	Organic, Butter, Extra Protein, Greek, Cooking Cream, Quark, Langlekker Milk, Whipping Cream, Custard, Yoghurt	250ml to 1L
Yazoo	Milkshakes	1987	First flavoured milk in the UK, 97% brand awareness UK, 80 million bottles/year	British market, families	100% recycled PET (excl. cap/sleeve), attached caps, 95% recyclable 2025	Banana, Chocolate, Strawberry, Vanilla, YAZOO KiDs, YAZOO Thick N' Creamy	200ml, 400ml, 1L

What you see here is a portfolio that connects supply and demand on multiple levels. From the indulgent variants of Chocomel and Mona to the functional strength of Optimel and Vifit. From the professional precision of Debic to the international reach of Dutch Lady. For every segment and every target audience, there is a suitable brand.

In addition, sustainability certifications such as On the Way to PlanetProof give you concrete selling points towards conscious consumers. And because FrieslandCampina processed around 10 billion kilograms of milk in 2024, you can rely on the availability of all these brands being guaranteed. In this way you always have the right product at the right moment on the shelf.

CONCLUSION

The twelve FrieslandCampina brands each offer their own opportunities. Whether it is indulgent moments with Chocomel, conscious choices with Optimel or vegetarian alternatives with Valess, each brand serves a specific target audience. In this way you can offer the right product for virtually every customer need. Sustainability certifications such as On the Way to PlanetProof further strengthen your commercial position with conscious consumers.

You decide for yourself which brands best suit your range. Hospitality operators find their partner in Debic and the Chocomel Hot Machine, while retailers build a strong health shelf with Fristi and Optimel. FrieslandCampina Professional is ready with practical support for optimal margins and stock reliability.

You can genuinely build on this portfolio. And you are not tied to anything, because the diversity of brands, variants and packaging formats gives you all the room to choose what suits your business.