The 7 Best-Selling Water Brands in 2026

We see a remarkable shift in the water market: from 381 million liters in 2014 to more than 496 million liters in 2018. For you as a business buyer, this growth of 30 percent means concrete opportunities, especially because private labels are gaining ground from established A-brands.

Dutch wholesalers benefit from this development by smartly responding to the competition between well-known water brands such as Sourcy and Spa on the one hand, and budget-friendly supermarket alternatives on the other. You can strategically compose your assortment by understanding why consumers choose specific Belgian water brands or Dutch water brands.

This market analysis helps you make the right choices. We show you which water brands dominate the Netherlands and Belgium and how you, as a buyer, can profit optimally from them. In this way you build a water assortment that delivers both margin and customer satisfaction.

Spa Reine – Belgian icon on Dutch shelves

WHAT MAKES SPA REINE UNIQUE

Spa Reine springs from the Koninginnebron (Queen's Spring) in the Belgian Ardennes and belongs to the well-known water brands that hold a strong position in both Belgium and the Netherlands. The water distinguishes itself through an exceptionally low mineral content with a dry residue of only 38 mg/l. Specifically, it contains 5 mg/l calcium, 2 mg/l magnesium and 3 mg/l sodium. This composition arises because the water is filtered through Cambrian rock, quartz phyllite that is 500 million years old.

Producer Spadel maintains strict controls and industrial processes to preserve the purity right into the bottle. The brand received the AWS Platinum certificate for sustainable water management and never withdraws more water from the source than is available annually. For hospitality and retail, this means a guarantee of constant product quality without seasonal variations.

WHY CONSUMERS CHOOSE SPA

The low mineral content makes Spa Reine suitable for specific applications in hospitality and care. Due to the low-sodium profile, consumers use the water for low-salt diets and for baby food. Spa Reine and Bar-le-Duc score highest for baby food because they contain little sodium and are free of nitrate or chlorine.

Hotels and businesses choose Spa because the brand guarantees that natural mineral water of constant purity is delivered. The mild taste due to the low mineral content appeals to a broad audience. Spadel strengthened its leading position in the Netherlands with revenue growth of 2% in 2023, while the bottled water category is under pressure. This growth indicates strong brand loyalty among retailers and end consumers.

VARIANTS AND PACKAGING FORMATS

Spa Reine is available in traditional PET bottles from 0.33L to 1.5L, specifically aimed at different consumption situations. For large-volume users, Spadel introduced the Eco Pack in formats of 5L and 10L. This packaging consists of a cardboard box with a bag and tap, allowing hotels and businesses to easily offer water to guests or employees.

The Eco Pack contains 65% less plastic per liter compared to a pack of 6 plastic bottles. The carbon footprint is 40% lower than a crate of 6 glass deposit bottles. After opening, the water keeps for 4 weeks. For hospitality with high water consumption, this format offers logistical advantages: it fits in any refrigerator and requires less storage space than stacks of crates.

Spadel invested 2.6 million euros in a new production line for the Eco Pack. This innovation contributed to the successful launch and stimulated sales in 2023. Thus retailers benefit from the compact format in shelf layout and inventory rotation.

PRICE POSITIONING AND SALES FIGURES

Spa Reine positions itself as a premium water brand with prices that vary per packaging format. The market shows the following price structure:

• 5L pack: €0.72-€0.80 per liter
• Eco Pack 5L: €0.88-€0.92 per liter
• Eco Pack 10L: €0.90 per liter
• 1L single bottle: €1.07-€1.09 per liter
• 5L small bottle: €1.38-€1.70 per liter
• 33cl sports cap: €1.98-€2.09 per liter

For business purchasing, the bulk packaging offers a clear price advantage. A hospitality wholesaler charges €0.82 per bottle (0.33L) for purchases of 24 units. The Eco Pack 10L costs retailers around €14.98 excl. VAT.

Sales of water brands in the Netherlands rose due to innovations such as the Eco Pack 5L and 10L. Spadel achieved a revenue increase of more than 6% in the Benelux with a volume effect of 1.1% and a price/mix effect of 6.8%. This performance was achieved despite a declining category in terms of volume, whereby Spa gained market share in both Belgium and the Netherlands.

Bar le Duc – Dutch spring water on the rise

WHAT IS BAR LE DUC WATER

Bar le Duc extracts natural mineral water from a source at 140 meters depth beneath the Utrechtse Heuvelrug. The water originated about 1,200 years ago from rainwater that seeped through clay layers, in a time without air pollution. On its way through earth layers, the water was naturally purified while it absorbed minerals, before it is bottled directly from the source.

The mineral composition remains constant: 54 mg/l calcium, 3.7 mg/l magnesium, 10.7 mg/l sodium and a dry residue of 230 mg/l. Bar le Duc has a hardness of 8.4 degrees German hardness and an almost neutral pH of 7.5. The water contains no detectable fluoride or nitrate, both below the detection limit of 0.1 mg/l and 1.0 mg/l respectively.

The production process keeps the natural purity intact through aeration with sterile air, whereby manganese and iron convert into oxides that are subsequently removed by sand filtration. The iron content comes below 0.1 mg/l, far below the maximum of 0.2 mg/l. This limited processing complies with legislation for natural mineral water, whereby no chlorine, ozone or other additives are permitted.

POPULARITY IN HOSPITALITY AND RETAIL

Hospitality entrepreneurs benefit from Bar le Duc through glass bottles without deposit, allowing restaurants and hotels to serve the water directly without extra administration. The low-sodium profile makes the water suitable for baby food and low-salt diets, specifically valuable for care institutions and family-oriented hospitality establishments.

Bar le Duc launched the campaign 'Dorstig naar Meer' (Thirsty for More) in 2024 to appeal to Gen Z and early millennials. After data research among 16-35 year-olds, the brand developed a visual identity that aligns with festival, music, sport and relaxation. The campaign ran from mid-April to mid-June 2024 with a prize promotion on PET bottles, whereby consumers found codes under the cap for festival tickets and DJ workshops.

Senior Brand Manager Thari Hesselink: "The new brand campaign is an important step for the positioning of Bar le Duc, in the Netherlands, Belgium and Germany." The campaign encourages consumers to drink two liters of water daily by visually showing thirsty moments in a bold way. Video content appeared on Videoland, YouTube, Instagram, Snapchat and TikTok.

AVAILABLE VARIANTS AND APPLICATIONS

Bar le Duc produces still and sparkling mineral water in various packaging. The iconic 2-liter cardboard carton has existed since 1986, initially without a plastic cap like milk packaging. By now, cartons of 0.5 liter and 1 liter are also available since 2019.

In addition to pure mineral water, Bar le Duc offers flavored variants with lemon or peach extract, without sugars or calories. Fruity sparkling water is available in four flavors: lemon, raspberry, lime mint and blackcurrant. These variants contain no sugar but do contain carbon dioxide for consumers seeking refreshment with flavor.

For hospitality, glass bottles are available in scratch-free glass, filled directly from the source for constant quality. The water keeps for a week after opening when stored cool. Retailers can choose between PET bottles and cardboard packaging, depending on their target group and sales location.

MARKET POSITION AND GROWTH IN 2026

Bar le Duc distinguishes itself through sustainability innovations in the Dutch water brands category. Since 2015, the brand produces bottles from 100% recycled material, as the first mineral water brand in the Netherlands with a bottle-to-bottle process. The legal standard prescribes 28% recycled material, but Bar le Duc realizes the maximum 100%.

The factory generates up to 60% of the required energy itself via solar panels that cover the entire roof. Because the source is located directly above the factory, the production process proceeds more efficiently than with brands that have to transport water. Since 2024, Bar le Duc uses tethered caps that are attached to the packaging to reduce plastic waste, in accordance with new legislation.

This campaign approach with a focus on younger target groups positions Bar le Duc as an accessible Dutch water brand for festivals and sports moments. Through international expansion to Belgium and Germany, the brand increases its reach beyond Dutch supermarkets. This strategy combines the Dutch source story with modern marketing techniques that align with Gen Z consumption patterns.

Chaudfontaine – Premium choice for the business market

WHAT MAKES CHAUDFONTAINE SPECIAL

Chaudfontaine distinguishes itself through an exceptional production process: the water travels 60 years through rock layers at 1,600 meters depth before it surfaces as a thermal spring. This natural filtering at extreme depth ensures a water temperature of 37 degrees Celsius. For hospitality, this means a unique mineral balance that professionals appreciate.

Water sommeliers and chefs experience Chaudfontaine as lightly mineralized water with a perfect taste. Not for nothing did the brand receive the highest score at the International Taste & Quality Institute awards six years in a row. This professional recognition explains why hotels and restaurants prefer the brand over other Belgian water brands.

The 60-year filtration process guarantees a purity that modern pollution has never known. Your hospitality customers thereby get water of constant quality without seasonal variations. You can rely on every glass delivering the same perfect taste.

WHY HOTELS AND RESTAURANTS CHOOSE CHAUDFONTAINE

Water sommelier Marielle Thiadens emphasizes that carbonation determines 75% of the taste experience. Chaudfontaine therefore offers three variants: natural (blue cap), lightly sparkling (green cap) and sparkling (red cap). Hotels serve the right water per course: sparkling with amuses to stimulate taste buds, still with main courses for taste balance.

In addition, restaurants appreciate the Fusion line with natural aromas without sugars. From Lemon Lime to Raspberry Lime, both sparkling and still. These variants offer your guests alternatives to soft drinks while retaining the taste experience.

Chaudfontaine grew to market leader in hospitality with 10 percent growth last year. The brand benefits from clear communication around the source story via Coca-Cola campaigns with 'with thanks from nature'. In this way you connect natural quality with brand trust.

PACKAGING OPTIONS AND SUSTAINABILITY

Since September 2019, Chaudfontaine produces all plastic bottles from 100% recycled PET material. With 60 million sustainable bottles, this saves 1.3 million kilos of new plastic annually and reduces CO2 emissions by 42%. For your business, this means measurable sustainability advantages.

Hospitality can choose glass deposit bottles that are reused 25 times. A third of all Chaudfontaine is sold this way. Even the crates are reused, which minimizes transport waste.

The bottling plant achieved the AWS Platinum certificate for sustainable water management. Chaudfontaine pursues climate neutrality in 2023, seventeen years earlier than other Coca-Cola European Partners companies. In this way you can support your own CO2 targets.

SALES FIGURES AND MARKET SHARE

Chaudfontaine returned to retail shelves due to growing demand for flavored water. This category now represents 25 percent of all water consumption. Retailers make room because they want to profit from the premium positioning and visible growth.

The brand distinguishes itself through direct bottling from the source without intermediate processes. For you as a buyer, this means a reliable partner that guarantees quality and realizes market growth.

Sourcy – Local favorite with strong brand loyalty

WHAT IS SOURCY MINERAL WATER

Vrumona, a subsidiary of Heineken, developed Sourcy since 1981 into a strong Dutch water brand with local origin. The company started in 1978 with spring water under the name PUR, but chose the more powerful brand name Sourcy three years later. This name choice evokes associations with Belgian sources, while the water comes entirely from Dutch soil.

The mineral water originates from the Sourcy source in Bunnik, located at the foot of the Utrechtse Heuvelrug at 130 meters depth. Rainwater that seeped into the soil 1,250 years ago was filtered through various earth layers. Minerals from the soil were absorbed, after which clay layers held back the water so that it slowly flowed to the foot of the Utrechtse Heuvelrug. Vrumona bottles directly at the source without filtering, necessary to be allowed to call it spring water according to Dutch legislation.

REGIONAL PREFERENCE AND RECOGNITION

Sourcy returned to television in 2017 with the campaign 'Sourcy, full of Dutch Character'. Advertising agency Brand New Telly developed this brand campaign around the Dutch character, based on the principle that water shaped the Dutch character and vice versa. Expressions appeared on national TV channels, billboards, print advertisements and shop floors.

Until 2017, Sourcy focused mainly on hospitality, but the new campaign brought retail into focus as well. The commercial remains visible all year on TV and in magazines, supported by new variants in supermarkets. The campaign emphasizes the Netherlands as a country where it rains 240 days a year, which directly refers to the Bunnik source full of high-quality mineral water.

VARIANTS: BLUE, GREEN AND RED

Sourcy Blauw, also called Sourcy Naturel, delivers still mineral water with a mild taste due to a balanced mineral composition. This variant has been extracted from the Bunnik source for 30 years and bottled directly on site. You can choose between glass bottles, PET bottles and cans for different consumption situations.

Sourcy Rood contains added carbon dioxide for a lightly sparkling effect. This variant is also available in PET, glass and can. In addition, Sourcy produces Sparkling with Flavor in carbonated versions with natural fruit aromas such as pear, lemon and raspberry, without calories.

Sourcy Vitaminwater combines still spring water with light fruit flavor and added vitamins, without sugar or artificial flavoring and coloring agents. Available flavors are Mango Guava, Blackberry Açai, Raspberry Pomegranate, Lemon Cactus, Passionfruit Kumquat and Lime Lychee. This extensive flavor range offers you possibilities to serve different target groups with one brand.

HOW RETAILERS DEPLOY SOURCY SMARTLY

You benefit from the Dutch character of Sourcy by deploying the brand as an accessible alternative alongside Belgian water brands and premium A-brands. The broad assortment with natural, sparkling and flavored variants makes it possible to appeal to different target groups with one brand. Consumers who pursue health and an active lifestyle choose Sourcy because of sugar-free options and vitamin additions.

Wholesalers such as [our company] deliver attractive margins on Sourcy products through their purchasing volume. The purchasing advantage is passed on to retailers, allowing you to organize interesting promotions that attract both existing and new customers. The combination of strong brand loyalty and commercial advantage makes Sourcy a strategic choice for shop floor activations and discount promotions.

Evian – International A-brand in Dutch supermarkets

WHY EVIAN REMAINS POPULAR

For fifteen years the water travels through the French Alps before it goes into the bottle as Evian. Rainwater seeps through rock layers and absorbs minerals naturally along the way before it is collected at the source. This prolonged natural filtering without human intervention explains why hotels and retailers can position the brand as a pure alternative within well-known water brands.

The water has a dry residue of 289 mg/l and a pH value of 7.23. Compared to Spa Reine, Evian shows a harder water quality, but softer than some Dutch water brands. The brand celebrates its 200th anniversary in 2026 with campaigns around purity, innovation and cultural appeal. This brand history offers you arguments for premium shelf positioning against private labels.

PREMIUM POSITIONING AND TARGET GROUP

Evian focuses on well-being and naturalness with prices that lie considerably above competing brands. Where private labels from Lidl and Jumbo cost 26 cents per liter, Evian charges significantly more. This strategy works because the brand appeals to consumers who seek quality water that supports health.

Fashion collaborations position the brand as a lifestyle product. Danone Waters has been collaborating with fashion houses for almost two decades. Recent collaborations with Balmain, Alexander Wang and Kenzo deliver limited bottles that connect fashion and water. You can deploy these limited editions for higher margins and shopping experiences that attract premium target groups.

PACKAGING INNOVATIONS AND SUSTAINABILITY

Since April 2024, all Evian formats consist of 100% recycled rPET material, excluding cap and label. This makes Evian one of the first water brands in the Netherlands to produce fully circular. The brand strives for a closed loop whereby packaging is continuously recycled and reused.

Evian introduced clip-on caps that simplify recycling by preventing caps from getting lost. The evian (re)new system offers a collapsible 5-liter bubble that uses 66% less plastic per liter compared to a 1.5L bottle. This fountain for home use shrinks during consumption and is 100% recyclable.

Danone Waters supports The Ocean Cleanup, a Dutch non-profit that removes plastic waste from oceans. You notice this directly when you want to differentiate Evian from Belgian water brands and local alternatives by emphasizing sustainability efforts.

CHALLENGES FOR RETAILERS WITH A-BRANDS

A-brands lost market share from 24.6 percent in 2004 to 22 percent in 2023. This decline of three percentage points represents 1.5 billion euros in revenue loss for major brands. Private labels gain ground through a superior price-quality ratio, while retailers with customer data reach consumers more targetedly than A-brands.

A-brands did book 4.8 percent revenue growth through price increases, not through extra sales. Brands such as Heineken, Douwe Egberts and Nescafé saw volumes decline. Shrinkflation, whereby packaging becomes smaller for the same price, irritates consumers and harms brand loyalty. For Evian this means that innovation remains necessary to stay relevant alongside growing private labels from Albert Heijn and Jumbo.

Albert Heijn Private Label Water – Growing market leader

WHAT EXPLAINS THE SUCCESS OF PRIVATE LABELS

For you as a retailer, the development of private labels offers concrete advantages. The Consumers' Association showed that private labels scored better than A-brands on taste in three-quarters of all food tests. Between 2020 and 2025, the organization conducted 19 comparative tests for products ranging from tuna salad to ketchup. You can deploy this quality lead to convince customers without sacrificing brand loyalty.

Private labels also achieved higher scores on sustainability because they more often offer organic quality marks and MSC certification. In this way you deliver better margins with equivalent or superior product quality. Albert Heijn and Jumbo merged their budget and private label lines into one base line to take on the competition with Lidl and Aldi. This consolidation shows how supermarkets strategically deploy private labels for market position.

PRICE ADVANTAGE VERSUS A-BRANDS

You realize an average of 45% cost savings with private labels according to price research in fifteen supermarket chains. At Deen, Deka, Dirk and Vomar, this advantage rises to 48%. For water brands, this means concretely: where Jumbo and Lidl offer private label water for 26 cents per liter, well-known water brands charge considerably more.

Consumers buy A-brands for 44% exclusively during offers. Private labels, however, remain cheaper, as appeared from a comparison of 18 A-brand products with their private label equivalents. No single A-brand undercut the private label price, not even with discounts up to 50%. You can make customers aware of these structural savings to stimulate private label sales.

QUALITY AND ORIGIN OF AH WATER

Albert Heijn bottles natural mineral water from the Sifrès source in Hoensbroek. The water receives Nutriscore A because of its pure composition without calories, fats or sugars. With a sodium content of only 0.5 mg per 100ml, it lies 69% below the average of other mineral waters.

These specifications make AH water suitable for baby food and low-salt diets, comparable to premium Belgian water brands such as Spa Reine. In this way you position private labels as a full-fledged alternative without quality loss against more expensive brands. You retain a considerable margin while customers receive the same quality.

WHY CONSUMERS SWITCH

A-brands raise prices while volumes decline, allowing private labels to gain market share among conscious buyers. Offers represent a quarter of all supermarket spending, with stunt promotions increasing further. Consumers, however, increasingly choose structurally low prices of private labels over temporary discounts.

For your wholesale, this shift means higher margins on own brands with growing sales. The success of AH water illustrates how Dutch water brands as private labels compete with established A-brands. In this way you realize better profitability while keeping customers satisfied with quality products.

Jumbo Mineral Water – Affordable alternative with quality

WHAT MAKES JUMBO WATER INTERESTING

Jumbo developed a smart water strategy that combines eight flavored variants with sharp pricing. In addition to classic mineral water, the private label offers grapefruit, blackcurrant, blood orange, watermelon and lemon. For hospitality with a limited budget, this delivers flavor diversity without A-brand investments.

The supermarket chain strategically deploys water within the price war against Albert Heijn. Jumbo claims to be cheaper for A-brands thanks to negotiations with suppliers. A comparison of 21 A-brand products, including well-known water brands such as Spa, cost €45.95 at Jumbo against €50.79 at Albert Heijn. For business buyers who see margins under pressure, this offers clear cost advantages.

MINERAL CONTENT AND TASTE PROFILE

The lightly sparkling Jumbo mineral water contains 97 mg/l calcium, 10.8 mg/l magnesium and 18.5 mg/l sodium with a dry residue of 468.4 mg/l. The still variant shows considerably higher values: 235 mg/l calcium, 66 mg/l magnesium, 46 mg/l sodium and 548 mg/l sulfate. This difference determines the taste experience, whereby the still variant delivers a fuller mineral profile than the sparkling version.

Flavored variants such as blackcurrant contain only natural aroma without sugars or calories, with a minimal salt content of 0.02 g per 100 ml. You thereby get comparable specifications to more expensive Belgian water brands, but at private label prices.

POSITION IN THE PRICE WAR

Jumbo maintains aggressive prices since joining international purchasing alliances Epic Partners and Everest. CEO Ton van Veen called lowered prices "a fine result of recent negotiations with suppliers." This strategy sometimes leads to boycotts and empty shelves due to disputes with Coca-Cola, Heinz and Haribo.

For private label water, Jumbo charges €0.72 per liter for 1.5L bottles, equal to six-packs of 6x1.5L. Smaller formats cost €1.00 per liter for 6x500ml multipacks. Flavored variants such as blackcurrant remain at €0.72 per liter for the 1.5L format. Compared to Spa Touch, which costs €2.46 per liter, you save 71% by purchasing Jumbo alternatives.

COMMON MISTAKES IN PURCHASING PRIVATE LABELS

Wholesalers too often focus exclusively on price without evaluating assortment breadth. Jumbo offers eight flavor options within the flavored line, allowing you to serve multiple preferences with one supplier. Do not forget the volume differences between formats: the 1.5L bottle delivers a significantly lower price per liter than the 500ml multipack.

A second mistake concerns inventory planning around A-brand promotions. Consumers buy A-brands mainly during offers, but private labels remain structurally cheaper. Retailers who stock too much of discounted A-brands miss margin opportunities on stably priced private labels that guarantee higher profitability. You determine your own purchasing strategy, but figures show that private labels structurally deliver better margins.

Comparison Table

COMPARISON TABLE: THE 7 BEST-SELLING WATER BRANDS IN DUTCH SUPERMARKETS 2026

For you as a buyer, we offer this overview table to quickly make the right choices. Each water brand has its own strengths, depending on your customer profile and margin strategy.

Water BrandOrigin/SourceMineral ContentKey USPTarget GroupPrice per LiterSustainabilityAvailable Variants

Spa Reine	Koninginnebron, Belgian Ardennes (500-million-year-old rock)	Very low: 38 mg/l dry residue, 5 mg/l calcium, 2 mg/l magnesium, 3 mg/l sodium	Exceptionally low mineral content, suitable for baby food and low-salt diets	Hospitality, hotels, businesses, families	€0.72-€2.09 (depending on format)	AWS Platinum certificate, Eco Pack saves 65% plastic and 40% CO2	PET bottles (0.33L-1.5L), Eco Pack (5L and 10L)
Bar le Duc	Utrechtse Heuvelrug, 140m depth (1,200-year-old rainwater)	Low: 230 mg/l dry residue, 54 mg/l calcium, 3.7 mg/l magnesium, 10.7 mg/l sodium	100% recycled material since 2015, suitable for baby food	Gen Z, millennials, hospitality, festivals	Not stated	100% recycled PET, 60% solar energy, tethered caps since 2024	Still, sparkling, flavored (lemon, peach), cardboard carton (0.5L-2L), glass bottles
Chaudfontaine	Thermal spring, Belgian Ardennes (1,600m depth, 60 years filtered)	Lightly mineralized: 289 mg/l dry residue, 37°C source temperature	6 years highest score International Taste & Quality Institute, premium hospitality brand	Hotels, restaurants, business market	Premium pricing (significantly higher than private labels)	100% recycled rPET since 2024, AWS Platinum certificate, climate neutral 2023	Natural (blue), lightly sparkling (green), sparkling (red), Fusion line with aromas, glass deposit bottles
Sourcy	Sourcy source Bunnik, Utrechtse Heuvelrug (130m depth, 1,250 years old)	Not exactly stated	Dutch character, 30 years experience, broad assortment with vitamin water	Dutch consumers, hospitality, retail	Not exactly stated	Not specifically stated	Natural (blue), sparkling (red), flavored, vitamin water (6 flavors), PET, glass and can
Evian	French Alps (15 years filtered through rock layers)	289 mg/l dry residue, pH 7.23	200 years brand history, lifestyle positioning, fashion collaborations	Premium segment, lifestyle consumers	Significantly higher than private labels (vs. €0.26/L at Lidl/Jumbo)	100% recycled rPET since April 2024, evian (re)new system saves 66% plastic, partner The Ocean Cleanup	Various formats, limited edition design bottles, 5L collapsible bubble
Albert Heijn Private Label	Sifrès source, Hoensbroek	Very low sodium: 0.5 mg/100ml (69% below average)	45% cheaper than A-brands, Nutriscore A, suitable for baby food	Price-conscious consumers, families	€0.26 per liter (on average 45% cheaper than A-brands)	Not specifically stated	Still mineral water
Jumbo Mineral Water	Not stated	Lightly sparkling: 97 mg/l calcium, 10.8 mg/l magnesium; Still: 235 mg/l calcium, 66 mg/l magnesium	Broad flavor assortment, aggressive pricing in price war	Price-conscious consumers, hospitality with limited budget	€0.72-€1.00 per liter (71% cheaper than Spa Touch)	Not specifically stated	Still, lightly sparkling, 8 flavored variants (grapefruit, blackcurrant, blood orange, watermelon, lemon)

Smart purchasing choices for your situation

You determine yourself which strategy best suits your customers, but we see clear patterns:

Premium hospitality: Spa Reine, Chaudfontaine and Evian deliver the highest margins because business customers value quality. These brands justify their pricing through constant quality and brand value.

Budget-oriented retail: Albert Heijn and Jumbo private labels save 45 to 71 percent on your purchasing. In this way you retain more margin and can maintain competitive prices.

Sustainability focus: Bar le Duc gains ground among conscious consumers through 100% recycled material since 2015. For retailers who serve environmentally conscious customers, this Dutch brand offers excellent arguments.

Assortment breadth: Sourcy combines natural mineral water with vitamin variants. In this way you serve different target groups with one brand and simplify your purchasing process.

Wholesalers like us often advise a mixed strategy: combine premium options for specific customers with private labels for volume. With that you spread risks and maximize your margin opportunities.

Conclusion

You determine yourself which water brands best suit your customer base and business strategy. Premium brands such as Spa Reine, Chaudfontaine and Evian deliver you the highest margins when you serve hospitality with business customers. Private labels from Albert Heijn and Jumbo, on the other hand, save you 45 to 71 percent on purchasing costs while the quality remains comparable.

Bar le Duc combines Dutch origin with progressive sustainability - ideal for retailers who want to emphasize local products. Sourcy offers you the broadest assortment with vitamin variants, allowing you to appeal to diverse target groups with one brand.

A smart buyer mixes premium options with private labels. In this way you serve different customer segments and simultaneously spread the inventory risk. Sustainability certifications and 100% recycled material are becoming increasingly important for business customers who want to reduce their CO2 footprint.

We are confident that with these insights you make the right choices for your water assortment. You can truly build on this market knowledge.