A-brands, competitive prices
2 DECEMBER 2020
Connecting Supply and demand
Pepijn Berendsen is a family man full of energy. This husband and father of three, originally from Waalre, brings a wealth of experience with him. For over 19 years, he has held various foodservice-related sales roles across a range of companies. Now it was time to build something of his own. Together with his childhood friend Maurice, he focuses on the concrete opportunities that come their way. This newly minted entrepreneur is leveraging his knowledge, experience and network to make Frisdrank.com a success.
THE ART OF IDENTIFYING NEEDS
Pepijn is a true bon vivant with an above-average interest in sales. He’s no stranger to the finer things in life. It’s precisely this perspective that makes him strong at identifying the needs of others. “The foundation of sales is the link between supply and demand. The art lies in recognizing needs and ensuring the offering fully aligns with those wishes. It’s about total collaboration, more than just a material need. You do more than simply ‘sell’, and that’s exactly what I love. I truly enjoy working with people. Networking, connecting people and seizing opportunities are in my DNA. For me, sales doesn’t feel like work at all.”
MAKING PARTNERS AND CUSTOMERS HAPPY AND SATISFIED
Now Pepijn gets to put this into practice within his own business. He’s eager to finally chart his own course together with Maurice. “I was really looking forward to it. Still, when you’ve enjoyed your work for years, choosing uncertainty isn’t easy. But with the launch of Frisdrank.com, several puzzle pieces fell into place. Making partners and customers happy and satisfied, that’s what gives me energy. It’s what I want to do endlessly. And now, as an entrepreneur.”
I always want to explore, innovate, develop, challenge and take new steps.
Maurice Konings, Founder
FRISDRANK.COM
Pepijn ziet het bedrijf als een – nu nog – ontbrekende schakel in de wereld van frisdrank. “We zijn een onafhankelijk online frisdrank platform. We bieden aan de ene kant leveranciers de mogelijkheid om relevante productinformatie en kennis te delen. Aan de andere kant zijn we een platform voor consumenten om informatie op te doen en voor handelaren om producten in te kopen. We vullen onze website verder aan met blogs en trends gebaseerd op de foodservicemarkt. Zo zijn we een business-to-business groothandel voor doorlevering aan groothandels en andere foodservice bedrijven.”
A DIFFERENT PERSPECTIVE
Frisdrank.com is set to become an important link in a market that is well established, yet ready for renewal. “I always like to explore. And when I think of exploring, I think of innovating, developing, challenging and taking new steps. That’s exactly what we’re going to do with our company. We’re going to challenge the standard and offer a new form of service.” For Pepijn, service itself is a special concept. “The feeling of good service is different for everyone. With our online soft drinks platform, we focus on multiple forms of service. Sharing knowledge, a user-friendly website, competitive pricing and being easily accessible all contribute to that feeling of good service. We want to deliver on that concept for everyone. It’s a challenge, but definitely a goal. In this way, we connect parties with positive energy, challenge the old and drive innovation.”
