STIRR hard seltzer

Success in the (soft) drinks market is reserved for entrepreneurs with courage. Entrepreneurs who dare to embrace trends, and ideally stay one step ahead of them. Entrepreneurs who are willing to experiment and step off the beaten path. Entrepreneurs like those behind STIRR. With their hard seltzer, they are fully ready to take over the low-alcohol drinks market this summer.

BRAND WITH A MISSION

STIRR is defined as a brand with a mission. That mission is to successfully bring the American hard seltzer phenomenon to the Netherlands. Available in Raspberry & Apple, Orange & Cardamom, and Lime & Jasmine, this lightly alcoholic sparkling water contains just 70 calories. A refreshing alternative to the many calorie-heavy drinks on the market. But STIRR goes even further.

THE PERFECT HARD SELTZER

Hard seltzers simply consist of sparkling water, alcohol and a distinctive flavour. That flavour is often created using artificial aromas. STIRR wanted to do things differently. They approached an authentic distillery in Schiedam, the capital of Dutch spirits, and set out to create the perfect hard seltzer. After a long period of discovery and experimentation under the guidance of a master distiller, it is now here. Available in three refreshing flavours.

A can with just 70 calories, no sugar and no gluten

Maurice Konings, Founder

FITS WITH TODAY’S LIFESTYLE TRENDS

STIRR’s ambition was to launch a drink that fits today’s lifestyle trends: low in sugar and naturally flavoured. To achieve this, they analysed countless (hard) seltzers to understand how they are made. From there, they explored the production process in depth, focusing especially on how to create a distilled hard seltzer.

DISCOVERING WHAT WORKS

So how did STIRR Hard Seltzer come to life? By tasting. A lot. At every stage, flavours were evaluated, what worked and what could be improved. Each result was continuously examined in the lab. That’s how, as an entrepreneur, you discover what truly works.