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A REFRESHING VENTURE

Frisdrank.com is an independent online B2B platform. This online wholesaler offers suppliers and partners the opportunity to share product information and knowledge. “Everything related to soft drinks has a place with us,” says Maurice Konings. The platform is designed to inform consumers, supply traditional hospitality and drinks wholesalers, and introduce new products. “We want to connect parties with positive energy, challenge the standard and drive innovation,” adds fellow enthusiastic owner Pepijn Berendsen.

A DIFFERENT PERSPECTIVE

With their online platform, two entrepreneurs are renewing the market they operate in. There’s no shortage of ambition. “With the name Frisdrank.com, we’re positioning ourselves as the online authority in soft drinks,” says Maurice. “At the same time, we actively seek collaboration to provide customers with the best possible information and products,” Pepijn adds. Both share a clear belief: the best service and a strong connection with the market are the key drivers of success.

Frisdrank.com is therefore charting its own course. Optimal service, the ease of use of the online ordering platform and the enthusiasm of both entrepreneurs should ensure that “all buyers and wholesalers in Europe smile when they mention or hear the name Frisdrank.com.”

A LONG-AWAITED COLLABORATION

This business plan is the result of a collaboration between two entrepreneurs who have known each other for over 20 years. They first connected through mutual friends, and during their student days in Tilburg a close-knit group of friends quickly formed. This tight circle complemented each other perfectly. Half of them worked behind the bar at the time, the other half stood in front of it. Perfectly balanced. Even back then, they were true hospitality enthusiasts, enjoying as much conviviality as possible. “It was during that period that the love for everything related to hospitality and the service inseparably connected to it was born.”

Now, 20 years later, the roles between Pepijn and Maurice are clearly defined. Pepijn, with his energy and extensive network in food service, is responsible for sales. Maurice ensures that the right business structure is in place during the startup phase. “I make sure the foundation is solid and that processes run as efficiently as possible. Marketing is also an important part of my responsibilities. Together, we create the right balance. I love that, it gives me energy and makes every day different.”

A FRESH LOOK AT THE FUTURE

An efficiently structured organization is now in place, thanks in part to Maurice. And he’s incredibly excited about the future of Frisdrank.com. “We’re going to challenge the industry by connecting parties with positive energy. We take a close look at the standard and renew it with our own approach. We’re starting in the Netherlands and Belgium, but we’re also working with partners in France and Spain to roll out our concept. It’s a dynamic time, and therefore a very exciting one. We’re eager to grow our brand. Our goal is for our business partners to always talk about Frisdrank.com with a smile in the future. That when someone mentions the word ‘soft drink’, they automatically think of our beautiful brand. That’s what we’re working towards together.”