URB ready-to-drink

The story of URB begins at a luxurious rooftop bar. In search of a non-alcoholic alternative to classic cocktails, something new, something refreshing, something that didn’t exist yet. That moment led the creators to make it themselves. The result is three luxurious non-alcoholic drinks, each with its own distinctive taste. URB is the urban drink, made for and inspired by the world.

THE PERFECT MIXER

The creators of URB found their inspiration in the vibrant city life of Amsterdam, Berlin and Shanghai. The flavour of URB Amsterdam is defined by citrus and juniper, cleverly tapping into the popularity of the gin and tonic. Thanks to its sparkling freshness, you won’t miss the alcohol for a second. Still in the mood for a wild night? URB Amsterdam is the perfect mixer with gin, jenever or vodka. Richer in taste than a standard cocktail, and as a ready-to-drink with a touch of garnish, it becomes a celebration in a glass. URB is made for everyone who celebrates life.

AN ODE TO THE URBAN CONNOISSEUR

URB is not only urban in taste. Its design is created by none other than Bram Reijnders, the Netherlands’ best-selling urban artist, known for his artistic impressions of nightlife in the city. The rawness and untamed magic shine through clearly, just as they do in the flavour of URB. Because URB is more than a drink. It is an ode to the urban connoisseur.

A global drink for locals

Maurice Konings, Founder

COMPLEET ORGANISCH EN VEGAN

URB speelt in op de wereldwijde trend van gezonder en bewuster leven. De suikerarme ready-to-drink bevat slechts 18 calorieën per 100 ml. Bovendien is URB volledig organisch en vegan. Goed voor de wereld, goed voor jezelf. Klaar voor een nieuwe generatie uitgaanspubliek. Luxueus en bewust.

EXCELLENT FOOD PAIRING

The full-bodied taste of URB makes it perfect for food pairing. URB Shanghai, with passion flower, Sencha tea and a hint of rhubarb, pairs beautifully with a light lunch. URB Berlin is based on beer and wine notes and works perfectly alongside spiced dishes. Served in a wine glass, its elegant urban character truly comes to life, also at the table. And when someone is enjoying URB, do not disturb.